90-Day Launch Execution Plan

GTM Launch Calendar

Comprehensive 90-day launch calendar coordinating all teams from December 1, 2025 (Pre-Launch) through March 1, 2026 (MVP Launch) and beyond. Precision timing and execution to maximize market impact.

Launch Overview

Launch Tier

Major Launch

Company-defining product launch targeting enterprise market

Primary Audience

Enterprise Sales Teams

$50M+ ARR companies with 20+ sales reps

Primary Goal

$500K ARR

First 90 days post-launch revenue target

Success Metrics

Revenue Target

$150K Launch Month, $500K 90-Day Total

Customer Acquisition

50 paying customers by Day 90

Pipeline Generation

$2M qualified pipeline by Day 90

Brand Awareness

500K impressions, 5K website visitors

Key Resources

Team Size

4 founding team members + 2 contractors

Marketing Budget

$50K for first 90 days

Strategic Assets

1,000 reseller network for distribution

Technology Stack

AWS, Next.js, PostgreSQL, GPT-4 integration

Phase 1

Pre-Launch Phase (Days -60 to -1)

Foundation setting from December 1, 2025 through February 28, 2026

Weeks -8 to -7: Foundation Setting

December 1-14, 2025

Marketing Team

  • Finalize brand positioning and messaging framework
  • Complete target audience segmentation
  • Develop content strategy and production timeline
  • Create 90-day editorial calendar

Product & Sales Teams

  • Validate competitive analysis and positioning
  • Begin reseller network outreach (1,000 contacts)
  • Develop sales materials and training resources
  • Complete MVP feature roadmap

Weeks -6 to -5: Asset Creation

December 15-28, 2025

Content & Marketing

  • Website/landing page development and optimization
  • Create core content (videos, demos, case study templates)
  • Email sequence development and automation setup
  • Social media content calendar and visual assets

Product Development

  • Core Salesforce CRM integration development
  • Email analysis and deal prediction engine build
  • Dashboard UI/UX development and testing
  • Beta user recruitment (5-10 enterprise teams)

Weeks -4 to -3: Channel Preparation

January 5-18, 2026

Partnership & Distribution

  • Activate reseller network with pre-launch materials
  • Press kit creation and media list building
  • LinkedIn influencer outreach and relationship building
  • Reddit community engagement in r/sales

Marketing Campaigns

  • Paid advertising campaign development (LinkedIn, Google)
  • SEO optimization and content publication
  • Lead magnet creation (ROI calculator tool)
  • Beta testing with enterprise sales teams

Weeks -2 to -1: Launch Readiness

February 15-28, 2026

Final Product Preparation

  • Final product testing and bug fixes
  • Security audit and SOC 2 compliance verification
  • Load testing and performance optimization
  • Beta user feedback integration

Launch Day Planning

  • Team training and role clarification
  • Launch day logistics and timeline finalization
  • Contingency planning and risk mitigation
  • Final asset review and approval process
Phase 2 - LAUNCH

Launch Week (Days 0-7)

March 1-7, 2026 - Coordinated product launch and momentum building

Day 0 - Launch Day (March 1, 2026)

Hour-by-Hour Timeline

6:00 AMFinal system checks and team sync call
8:00 AMProduct goes live, monitoring begins
9:00 AMCoordinated social media announcement (LinkedIn, Twitter)
10:00 AMEmail launch to subscriber list and reseller network
11:00 AMPress release distribution to tech media
12:00 PMInfluencer content activation and amplification
2:00 PMPaid advertising campaigns launch (LinkedIn Ads, Google Ads)
4:00 PMFirst performance review and optimization
6:00 PMTeam celebration and Day 1 planning session

Days 1-3: Momentum Building

Content & Engagement

  • Daily social media content and active engagement
  • Influencer content publication and amplification
  • Customer success story sharing from beta users
  • Real-time performance monitoring and optimization

Sales & Support

  • Issue resolution and customer support scaling
  • Sales demo calls with qualified leads
  • Reseller network activation and training
  • Customer onboarding and success check-ins

Days 4-7: Sustained Push

Content Evolution

  • Second wave content release (deeper features, use cases)
  • Partnership announcements and collaborations
  • User-generated content amplification
  • YouTube demo videos and tutorials

Optimization & Analysis

  • Retargeting campaigns for interested prospects
  • First week results analysis and strategy refinement
  • Ad campaign performance optimization
  • Customer feedback integration and product iteration
Phase 3

Post-Launch Phase (Days 8-90)

March 8 through May 30, 2026 - Growth, optimization, and market expansion

Weeks 2-4: Optimization & Scaling

Marketing

  • Performance data analysis
  • Channel scaling and budget reallocation
  • SEO content expansion

Product

  • Customer feedback integration
  • Feature refinement and iteration
  • Performance monitoring

Sales

  • Pipeline building focus
  • Partnership expansion
  • Case study development

Weeks 5-8: Growth & Expansion

Marketing

  • New market segment testing
  • Advanced feature marketing
  • Webinar series launch

Product

  • Additional CRM integrations
  • Feature education content
  • Adoption tracking optimization

Sales

  • Referral program launch
  • Enterprise pipeline focus
  • Customer success stories

Weeks 9-12: Sustained Growth

Marketing

  • Long-term content strategy
  • Brand awareness campaigns
  • Community building initiatives

Product

  • Customer retention focus
  • Feature expansion planning
  • Next phase roadmap

Business

  • Market position consolidation
  • Resource allocation planning
  • Comprehensive post-mortem

Measurement Framework

Daily Metrics (Launch Week)

Website Traffic

5K+ visitors

Conversion Rate

3-5%

Social Engagement

1K+ interactions

Demo Requests

50+ daily

Weekly Metrics (First Month)

Revenue Generated

$50K+

Customers Acquired

15-20

Pipeline Created

$500K+

Brand Impressions

100K+

90-Day Goals

Total Revenue

$500K ARR

Paying Customers

50

Qualified Pipeline

$2M+

LTV:CAC Ratio

12:1

Risk Mitigation & Contingency Plans

Technical Risks

Server Capacity Issues

Mitigation: AWS auto-scaling enabled, load testing completed, backup infrastructure ready

CRM Integration Failures

Mitigation: Fallback API routes, manual data sync option, dedicated support team on standby

Customer Support Overload

Mitigation: Comprehensive knowledge base, chatbot first-line support, contractor backup team ready

Market Risks

Competitive Response

Mitigation: Focus on CRM integration speed advantage, leverage reseller network for distribution

Lower Than Expected Conversion

Mitigation: Rapid A/B testing framework, message pivoting capability, budget reallocation plan

Negative Market Feedback

Mitigation: Crisis communication protocol, rapid product iteration capability, customer feedback loop

Ready to Support This Launch?

This comprehensive 90-day launch calendar demonstrates our systematic approach to market entry with clear milestones, team coordination, and success metrics.

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