Strategic pricing framework designed to maximize revenue while delivering exceptional value. Targets $5M ARR in 24 months with $200 average ARPU, delivering 9.6:1 LTV:CAC ratio through psychological pricing and tiered value delivery.
Our pricing strategy balances aggressive user acquisition with strong unit economics, positioning SalesStack AI as the accessible enterprise solution in a premium market.
In 24 months through strategic pricing and market capture
24-month retention with 6-month payback period
60-80% below premium competitors while delivering enterprise-grade capabilities
Strategic positioning 60-80% below market leaders while delivering comparable value creates exceptional competitive advantage.
| Competitor | Price/Seat/Year | Gap vs SalesStack | Position |
|---|---|---|---|
| Gong.io | $1,200–$2,000 | -65% | Premium Analytics |
| Clari | $30K–$250K/org | -80% | Full RevOps Platform |
| ZoomInfo (Chorus) | $15K–$80K | -60% | Data + Enrichment |
| People.ai | $100–$500/mo | -40% | Mid-tier AI Capture |
| SalesStack AI | $200 avg | — | High Value / Low Friction |
Three-tier model designed to capture market from small teams to enterprise, with strategic feature distribution to encourage upgrades.
Strategic add-ons increase ARPU and provide customization for diverse customer needs, projected to contribute $567K to Year 1 ARR.
Multi-CRM sync for complex tech stacks
AI-powered truth-scoring and verification
Audit trails and voice call archiving
$3,000 setup + $0.03/call for OEM resale
Evidence-based pricing tactics that increase perceived value and drive conversions through cognitive biases and behavioral economics.
$99 and $249 price points (vs. $100/$250) create psychological perception of better value, proven to increase conversion rates by 8-12%.
Positioning against $1,200-$2,000 competitors creates strong value perception, making $249 feel like exceptional deal for enterprise-grade capabilities.
Starter tier lacks real-time coaching (key differentiator), making Growth tier appear significantly more valuable and driving customers to middle option.
Messaging emphasizes cost of inaction: "Each missed deal costs $20K" creates urgency and justifies investment through quantified opportunity cost.
Conservative projections based on $200 average ARPU with clear path to $5M ARR by Year 2 through customer acquisition and tier upgrades.
| Tier | Users | Monthly Fee | Annual Revenue |
|---|---|---|---|
| Starter | 400 | $99 | $475,200 |
| Growth | 300 | $249 | $896,400 |
| Enterprise | 30 | $2,500 | $900,000 |
| Add-Ons | — | — | $567,000 |
| Total Year 1 ARR | $2.84M |
Year 2 growth driven by expanded customer base, tier upgrades (Starter → Growth → Enterprise), reduced CAC through brand awareness, and increased add-on adoption. Conservative projections assume 75% retention and 2x customer acquisition with improving unit economics.
Phased rollout aligned with 3-month MVP timeline (Dec 2025 - Mar 2026), with continuous optimization based on real customer data.
Enterprise-grade AI for mid-market budgets, positioned 60-80% below premium competitors while delivering comparable capabilities.
$99 → $249 → $2,500+ value ladder with psychological pricing and strategic feature distribution driving upgrades.
Quarterly optimization through A/B testing and price adjustments, targeting 10K users for $24M ARR run-rate by Year 3.
$4,800 LTV with $300-500 CAC delivers 9.6:1 ratio, improving to 12-16:1 through reseller network in first 3 months.