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A comprehensive 90-day roadmap to establish SalesStack AI as the authoritative voice in enterprise sales intelligence through strategic content creation, optimization, and distribution.
Core topic clusters driving authority
First 90 days editorial calendar
Strategic keyword optimization
Multi-platform amplification
Strategic keyword targeting to capture high-intent search traffic across the sales intelligence buyer journey.
High-impact search terms with commercial intent
Long-tail and supporting semantic variations
Three pillar pages with supporting cluster content to establish comprehensive topical authority.
Target: "sales intelligence platform"
Target: "AI sales forecasting"
Target: "CRM pipeline management"
Strategic content rollout across three phases to build authority and drive conversions.
Establish core pillar pages and foundational content
Deep-dive content establishing expertise and trust
Conversion-focused content and social proof elements
Balanced content portfolio designed to serve different stages of the buyer journey.
Practical guides teaching specific skills and methodologies
Addressing pain points with actionable solutions
Trends, analysis, and thought leadership pieces
Behind-the-scenes and company culture content
Strategic amplification across owned, earned, and paid channels to maximize reach and engagement.
Direct control and audience ownership
Content snippets with full post links, weekly roundups, exclusive insights for subscribers
Platform-specific adaptations for LinkedIn (professional insights), Twitter (quick takes), YouTube (video content)
Featured posts, related content widgets, optimized internal linking structure
Extended reach and authority building
Target 3-5 relevant industry blogs per month, build domain authority through quality backlinks
Pitch expertise angles on sales transformation, AI adoption, enterprise technology
Share insights on Reddit (r/sales), LinkedIn groups, link when contextually relevant
Boost top-performing posts, influencer partnerships, content collaboration
Data-driven measurement framework to track performance and optimize for continuous improvement.
Comprehensive performance overview and action items
Traffic, engagement, conversions
Movement tracking and opportunities
Content gap identification
Optimizations and new topics
Essential technical foundation to ensure content is discoverable, crawlable, and optimized for search engines.
Content optimization for maximum visibility
Infrastructure and performance optimization
Maximize content ROI by transforming each blog post into multiple formats across different platforms.
One pillar post generates 10+ derivative content pieces across platforms
Quarterly refresh cycle to maintain rankings and relevance
Identify high-traffic evergreen content quarterly
Refresh data, examples, and case studies
Incorporate emerging trends and insights
Optimize based on performance data
This SEO content strategy positions SalesStack AI as the authoritative voice in enterprise sales intelligence, driving sustainable organic acquisition with near-zero marginal cost. By establishing topical authority early, we create a compounding asset that generates qualified leads while competitors rely on expensive paid channels.